Emma McCrudden isn’t going to prescribe everything you should eat but she will tell you how to make better choices — for energy, athletic performance, improved health and wellbeing. Holding down two roles at UBC as a sports dietitian for Athletics & Recreation and lecturer for the School of Kinesiology, Emma is in high demand as a coach, mentor, teacher, and even a chef.
Emma’s curiosity for sport nutrition came from the unique experience of growing up with a father who was a champion at tug of war with multiple World and European titles to his name. Emma took a keen interest as she watched him dehydrate, restrict food and sweat to make weight every week while competing and this sowed the seeds for her future career focus.
A: I love it. We were very lucky. We could have ended up anywhere in the world, but Vancouver really is one of the most beautiful cities I have ever lived in. My lifestyle involves spending a lot of time outdoors skiing, running, hiking, kayaking. Everything is conducive to the outdoor lifestyle in this city.
A: I definitely think it’s a challenging area to work in at times because people can be very dogged in their views about food and nutrition. The world of nutrition has become pretty confusing with so much information is now available online. People can be easily swayed by sensationalist headlines or celebrity endorsement and often those messages lack scientific support. So that can be difficult.
I think you see a high-degree of nutrition awareness with the best athletes. These athletes care not only about how much they are eating but also the quality of the food, the timing of when they eat it, and the cooking methods they use — the complete picture really.
Despite what advertising companies will tell us, Christmas doesn’t start at the beginning of December and end on New Year’s day!