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Introducing ‘The potential is yours’ campaign

When dealing with our world’s most difficult problems, there are two choices: Either giving up and admitting defeat, or believing in our potential to shape a different future. That choice is at the heart of UBC’s latest national advertising campaign, called ‘The potential is yours.

Featuring UBC faculty and students, the campaign highlights the importance of UBC’s research and teaching mission, and positions UBC as a university tackling society’s largest challenges, like brain health and sustainability. The campaign is also designed to stand out amongst other university campaigns and capture the attention of the general public.

The campaign will run on national TV, newspaper, online video, digital advertising and social media in two waves from September to November 2018 and again from January to March 2019.

Visit the campaign website at ourpotential.ca.

Watch the TV ad

Watch the 30 second television ad, playing across Canada.

Go behind the scenes

Watch the behind the scenes video to see how the campaign was brought to life.


Get to know the faculty and students featured in the campaign

The potential is yours

‘The potential is yours’ campaign highlights the importance of UBC’s research and teaching mission, and demonstrates how the university is helping to address society’s largest challenges.