Alicia Lau

Alicia Lau

The potential is yours.

When dealing with our world’s most difficult problems, there are two choices: Either giving up and admitting defeat, or believing in our potential to shape a different future. That choice is at the heart of UBC’s latest national advertising campaign, called ‘The potential is yours.

Meet Alicia Lau, a student in the UBC Bachelor & Master of Management Dual Degree program, who is featured in the campaign.


Q
What drew you to your field of study?

A: I originally came to UBC with the intention of majoring in International Relations and eventually, becoming a lawyer. However, midway through, I realized that I had a greater passion for the history and languages aspect of International Relations (already having been fluent in English and French) and decided to instead focus on Spanish. I hope to work in marketing or communications one day, possibly at an international level — putting my languages and experience to good use.

It wasn’t until moving to Vancouver and to UBC that I realized the true potential that an individual has in their everyday life to do their part in helping to clean up our oceans.

— Alicia Lau
Q
How do you personally relate to the sustainability statement you made for the campaign — we’ll never clean up our oceans?

A: Sustainability has undoubtedly always been part of my life as a millennial who has been raised in a climate conscious world. However, it wasn’t until moving to Vancouver and to UBC that I realized the true potential that an individual has in their everyday life to do their part in helping to clean up our oceans. Although there is still much to be done, educating myself and taking small, but significant steps such as sorting out your waste, participating in beach clean-ups and bringing reusable shopping bags are great places to start.

Q
What are some problems you’d like to tackle, or to try and help solve?

A: Being a student in such a rich community, I continue to be passionate about gender equality as I believe, like many global issues, it is something that pervades throughout all realms from education, to rights and to business. As a woman who has taken on several leadership positions, I particularly want to be part of a movement that addresses the obstacles that women in leadership currently face.

Another issue that is quite relevant as a student is mental health including the stigmas, institutional approaches and education surrounding the topic. While I acknowledge there has been progress recently, the momentum needs to continue.

Q
How does UBC support you in realizing your greatest potential?

A: UBC being a top university boasting such diversity in its population has afforded me the chance to explore myself as an individual. Be it from academics to extra-curriculars to community events, UBC provides the opportunities to help me realize my greatest potential. Through being part of big things such as the first Canadian chapter of the service-based organization, Alpha Phi Omega, to being part of Residence Hall Association and travelling to international conferences, I’ve been given the world experience to support my learning in my goal of being involved in business at an international level one day.

See Alicia Lau in the campaign

‘The potential is yours’ campaign highlights the importance of UBC’s research and teaching mission, and demonstrates how the university is helping to address society’s largest challenges.