All Ages: Learning in the Field
Fresh from the Market

Fresh from the Market

Fresh from the Market

What does fresh food look like? Taste like? Feel like? These are some questions Véronik Campbell, academic programs manager at the Centre for Sustainable Food Systems at UBC Farm, frequently asks people to think about.

“I ask people to close their eyes and think about their morning breakfast,” explains Campbell. “Keep your eyes closed. Do you remember where you bought it? Who handed it to you? Whose hands it touched? Was it in a package on a shelf? Did it come in a truck or a boat? Can you imagine what the farmers look like? Their hands? The colour of the soil?”

This awareness is a beginning to better understanding — and caring for — our precious food system. Tonight, when you sit down to dinner, take a moment to imagine the paths taken by the food before you.

Want to eat more local, farm fresh food? Shop at your local farmers’ market. From the beginning of June to the end of October, visit UBC Farm markets on Saturday from 9 a.m. to 1 p.m. or drop by Tuesday from 4:30 to 6:30 p.m. Savour your food, eat local and enjoy healthy, fresh food this summer!


Other Stories from the Field

Story Credits

Special thanks to all of our story partners:

Centre for Sustainable Food Systems at UBC Farm: Hannah Wittman, Academic Director; Ryan Weemhoff, Sales Manager; Véronik Campbell, Academic Programs Manager; Shannon Lambie, former Communications Coordinator; Hannah Lewis, Community Education Coordinator; Jaylin Melnichuk, former Feast Bowl Intern; Clare Cullen, Operations Director; Sarah Clements, Flower Intern and Practicum Field Mentor.

Faculty of Land and Food Systems: Jennifer Honeybourn, Director, Communications; Sean Smukler, Assistant Professor; students of APBI 260 Food & Environment 1; Gabriel Maltais-Landry, Postdoctoral Research Fellow.

Other: Leonard Foster, Professor, Faculty of Medicine; Stacy Friedman, Program Manager, Intergenerational Landed Learning Project, Faculty of Education; Steve Golob, Chef, Place Vanier Residence.

Special thanks to the entire staff at the UBC Farm who have appeared in any of our photographs — thank you!

Story team: UBC Communications & Marketing — Cindy Connor, Online Producer; Martin Dee, UBC Photographer; Margaret Doyle, Digital Storyteller; Paul Joseph, UBC Photographer; Michael Kam, Web Developer; Adrian Liem, Manager, Digital Communications; Laura Stobbe, Communication Designer; Mark Pilon, Communication Designer; Jamil Rhajiak, Photographer; Aida Viziru, Web Interaction Designer; Matt Warburton, Manager, Graphic Design; Mormei Zanke, Assistant Writer. Additional copywriting — David Leidl, Copy Editor. Additional video direction and editing — Lu Zhang, Editor, Video Director; Lucas Hrubizna, Editor.

Thank you: The University of British Columbia Archives